Messaging apps are large business. With the variety of users they pull in and the potential for advertising, it’s no shock to find extra firms need in on the motion. In response to AFTVnews, the subsequent participant seeking to enter the market is likely to be Amazon.
The retail big has reportedly been sending out buyer surveys a few new messaging service referred to as Anytime. Amazon desires to know which options customers take into account crucial in terms of such apps.
The standalone software seems to mix widespread messaging options corresponding to video and voice calls, encrypted messages, and filters with extra superior instruments like these found in Messenger, together with the flexibility to interact with companies, @mentions, and playing video games.
Curiously, Amazon claims folks will have the ability to add their buddies utilizing names alone – no WhatsApp-style cellphone numbers required. Precisely how this may work continues to be unclear. Moreover, Anytime customers can make the most of Amazon providers (music and meals ordering), store on the location, and carry out features like splitting payments and making reservations.
There’s no phrase on when the chat app will arrive. Amazon has but to reply to questions on Anytime, so we don’t even have affirmation that it’s actual. The misspelling of the word encrypt throws the survey’s legitimacy into query, although Amazon has had issues with typos in the past.
However, the possibilities that the company is engaged on Anytime are fairly excessive. Amazon already has Chime, a video conferencing and chat service aimed at companies, and ‘Alexa Calling’ enabled free calls and messages on all echo gadgets when launched again in Might. Moving to a devoted, standalone messaging app seems like the next logical step.